Portrait of Asma Sharieff
Experienced People

Asma Sharieff

Senior Design Manager

Consultancy, India

Recognising the opportunities provided by India's growing construction sector, Asma returned to the country to pursue her career in design mangement, having learnt her trade working on some of the Middle East's most prestigious projects.

How did you get into this profession?
My father was a civil engineer and as his doting daughter I was always attached to him and his profession. As a teenager I teamed up with him to design, plan and build our own home. I realised that I enjoyed every moment of being involved from concept to finish. It was his zealous persuasion and appreciation that egged me on to pursue architecture.

However, once I started working, I realised that I enjoyed design, planning and management as it gave me greater control of the entire project from start to finish.
Why did you decide to join Mace?
After completing several prestigious projects in the Middle East, I decided to return home and pursue my career here as India was witnessing a massive growth and development phase.

Having been familiar with Mace while abroad, I was delighted to know that it was active in India. Given its existing projects, combined with the opportunity to manage projects for DLF [the biggest developer in India] I felt that this was where I could contribute a lot more, with my previous passion and experience of working on high-end, high-rise projects.
What do you enjoy about your current role in Mace?
I enjoy the privilege of leading the design process and managing some of the leading consultants in India and abroad.
What has been your favourite piece of work at Mace?
It’s very hard to single out any particular piece of work or achievement, but I feel great satisfaction every time my colleagues approach me as their problem solver. I enjoy leading the design meetings and managing the discussions between the contractor, consultant and client.
What skills and experience do you need to be good at your job?
A senior design manager‘s role is to make a concept tangible and buildable, so having a strong architectural background and substantial construction experience is a requisite.

Management skills, like the ability to delegate and communicate effectively, as well as knowledge of mechanical, electrical and public health disciplines all help a lot in this position.

I’m a big believer in the adage ‘Failing to plan is planning to fail’, so being organised and planning ahead are definitely plus points.
What do you see as the big trend for your specialism in the next five years?
Online project management software will definitely be the next major tool in design management. Also, I foresee the further integration of building information modelling (BIM) into these online tools.
What do you hope you will be doing in the next 5-10 years?
I would want to be managing not just one, but many large-scale projects with one of the leading developers at that time.
What might someone be surprised to know about you?
I used to ride a Yahama RD 350 motorbike, which was my passion in my 20s.
Portrait of Asma Sharieff

“Having been familiar with Mace while abroad, I was delighted to know that it was active in India.”