Retail trends: from quick turnaround to clicks all round
Smaller formats, 'dark stores', convenience stores, pop-up shops, automated distribution centres... Multi-channel retailing is all about change and diversity, not just having a fancy online shop. It's about dovetailing all of your sales channels perfectly, so that each one supports the others and contributes to a seamless customer experience that brings them back, time after time.
Cool of head, fleet of foot
This all synced-up approach demands responsive, coordinated thinking about how best to make your retail property work for your business. Mace has worked with a UK top 3 supermarket brand to deliver home shopping hubs, facilities that enable the rapid transport of goods to digital shoppers. The agility and scalability of Mace’s retail systems, teams and culture, tried and tested on numerous retail property projects for major brands, can help get both your online and in-store in-sync.
On time and 'all mine'
Shopping habits are constantly changing, and the digital age has ushered in a new desire for customised retail experiences. Retailers are having a hard job keeping up, and brands without the means to adapt quickly could face extinction. Mace understands these challenges, and for companies like Asda, we are helping to transform shops to be more self-service orientated. And we know that such improvements mustn’t be too disruptive to sales which is why speed is also our retail team's stock-in-trade. We rebranded and refurbished 195 ex-Bradford and Bingley branches inside six months for Santander, on-budget, with minimum disruption and total branch buy-in.
Glossary:
- “dark stores” - non-public supermarkets, laid out like typical supermarkets but used exclusively by staff doing virtual shopping for online purchase and delivery.
- “pop-up shops” - highly branded short-term retail experiences taking advantage of letting options in good locations, often involving the sale of goods or experiences not central or typical to the master brand’s main retail chain.
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