Catherine Button

Cath is the Marketing and Communications Director for Mace and spearheaded the strategic marketing and communications plan which has supported the company's growth from £183m turnover in 2004 to £708m in 2009.

Cath is responsible for the company's global marketing and communications activities, including branding, market development, corporate communications, public relations, customer satisfaction and relationship management, research, competitive intelligence, creative services and reputation management.

When Cath joined Mace’s marketing and communications department in 2004 she set out a five year plan to build the company a fully comprehensive integrated marketing and communications function which would intelligently and creatively support the company’s growth into new markets and sectors. Cath’s approach synced with Mace’s core belief in taking its cues from other successful industries beyond traditional construction, aiming to be among the best-of-the-best in marketing and communications, just as in service delivery.

Cath and her in-house team were responsible for the group-wide rebrand of Mace in January 2008 in a move to reposition Mace as an international consultancy and construction company. Following this successful rebranding Cath became the youngest employee to be promoted to Operations Director in the company’s history.

Today Cath leads a team of 20 marketing and communications professionals to deliver the company's marketing strategy. A large part of her focus is on the importance of strategic internal communications to promote the brand values of Mace and engage its employees to build a worldwide team of client-focused ambassadors.

Cath read English and History at The University of Liverpool and caught the marketing and communications bug from her first graduate role as a researcher/writer for a student travel company in New York City.

Cath joined Mace in September 1999, moved into a full time marketing role in 2004, was named Head of Marketing and Communications in September 2006, promoted to Operations Director in July 2008 and to Director in December 2010.